The Wise Words of Lisa Lloyd

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Twenty First Century Cotswolds

Having my morning coffee and this just arrived!! My images will be going worldwide. Oh Yes! Happy Lisa Lloyd 

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Why Fashion Photography?

I have always been interested in fashion, Mom used to occasionally buy vogue and I would sneak it to my room and be fascinated by the images. I collected images in scrapbooks and my mother let me be so open with my creativity, I used to paint murals on my bedroom walls at home after being inspired from what I saw in Vogue. My mom used to call my room the gallery, to the point when I moved out of home they painted over everything except one cool image on a door, she wanted to save something. Mom took it to the extremes, she took the door with them when she moved house. LOL mums are always bias!

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Working with mucisians

I have so far in my new career worked with, solo or groups producing, classical, rock, indie and pop music. I am about to work with a death metal band too. I used to be a lead singer myself for 4 years in London. I have an insight to the notes that get pulled on the heartstrings, and what it means to be a muso now matter what genre.

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Work Flow in General

In the traditional darkroom workflow is critical. Without paying attention to proper formula, temperature, exposure and sequence creating a predictable print was near impossible. By following a careful workflow the myriad of variables could be harmoniously managed and an accurate print could be created.

Digital optimization requires the same attention to detail to create a predictable print. Ignoring proper sequence in digital optimization will unlikely share the same disastrous effect it would have in the darkroom but it can have an adverse affect on the final output. By creating a flexible workflow that reflects individual needs one can avoid unnecessary image degradation and insure the quality of data that goes to the printer.

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Top 5 Favourite Films

I get my lighting inspiration from movies. I love the impact lighting can have on a mood, or in fashion lighting, a person. I learnt this at a young age through studying cinematography. I found the cinema before I found the camera, and from a young age, I was completely hooked. The movies I have watched inspire me as a photographer.

Movies have had massive impact on my appreciation for lighting, my awareness and my eye... Some of them have even motivated me to change the way I shoot!

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